The Master of Agribusiness Management (MMA) Study Program, Department of Agricultural Socio-Economics, Faculty of Agriculture, Universitas Gadjah Mada (UGM), has officially introduced the Agribusiness Digital Strategy study concentration. This new concentration is designed for students who wish to develop expertise in the digital transformation of the agribusiness sector.
The establishment of this study concentration reflects the program’s commitment to addressing the growing demand for professionals capable of integrating digital technologies into agribusiness management. Through this concentration, students will gain knowledge of emerging technologies such as Artificial Intelligence (AI), Big Data, and the Internet of Things (IoT), and learn how these technologies can be applied to support decision-making, business development, as well as the marketing and export of agribusiness products.